Stop Big Tobacco from targeting Phoenix kids!

About the Campaign

There’s a public health emergency unfolding right before our eyes — and the cause couldn’t be clearer.

  • More than 5.3 million kids nationally now use e-cigarettes.
  • One in six Arizona high school students use e-cigarettes.
  • 7 out of 10 youth e-cigarette users cite flavors as a reason they use e-cigarettes.

Youth e-cigarette usage has skyrocketed to what the US Surgeon General and Food and Drug Administration have called “epidemic” levels.

E-cigarette use among US high school students jumped by 135 percent over the last two years alone.

The main cause of the problem was Juul, a sleek, high-tech e-cigarette that looks like a USB flash drive – and is small and easy to hide, comes in sweet flavors that entice kids and delivers a powerful nicotine hit. One Juul pod delivers as much nicotine as a pack of 20 cigarette. But Juul isn’t the only problem. There are now over 15,500 e-cigarette flavors and 200 cigar flavors, and more keep coming.

These flavored tobacco products undermine Phoenix’s efforts to reduce youth tobacco use:

  • 81% of kids who have used tobacco started with a flavored product.
  • 97% of youth e-cigarette users have used a flavored product in the past month.

Tobacco companies continue to aggressively market menthol-flavored cigarettes to kids, African-Americans, Latinos and other demographic groups as they have for decades.

Menthol cigarettes are disproportionately used by communities of color:

  • 85% of all African American smokers and
  • 47% of Hispanic smokers smoke menthol cigarettes, compared to 29% of Whites.

Menthol cigarettes pose a tremendous public health threat – they make it easier to start and harder to quit smoking.

OUR SOLUTION: PROTECT THE HEALTH AND FUTURE OF PHOENIX’S YOUTH AND COMMUNITIES OF COLOR, WE MUST END THE SALE OF ALL FLAVORED TOBACCO PRODUCTS.

Get the Facts

97%

Of youth e-cigarette users report using a flavored product in the past month.

1 in 4 high school students in the United States use e-cigarettes.

4 out of 5 kids who have used tobacco started with a flavored product.

1 Juul pod delivers about the same amount of nicotine as a full pack of 20 cigarettes.

Partners

Supporting Organizations:

Arizona Academy of Family Physicians
Arizona Alliance for Community Health Centers
Arizona Association of Health Plans
Arizona Association of Pediatricians
Arizona Asthma Coalition
Arizona Medical Association
Arizona Nurses Association
Arizona Thoracic Society
Arizona Osteopathic Medical Association
Arizonans Concerned About Smoking
Black Nurses Association of Greater Phoenix
Blue Cross Blue Shield of Arizona
Cancer Support Community – Arizona
Chicanos Por La Causa
Children’s Action Alliance
Not My Kid

Get Updates About the Campaign

If your organization would like to partner with us, please complete our Partner Form.